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Analysis: Every smart home brand should be watching how Bose is sunsetting SoundTouch speakers

Bose's U-turn: A Model for Smart Home Companies in Sunsetting Products

Why Bose's U-turn Matters for Smart Home Owners in North East India and Beyond

The lifespan of smart home devices relies on the whims of the companies that make them. When support for these devices ends, customers are left with bricked hardware or an upgrade path that may not be affordable. Bose's recent decision to extend support for its SoundTouch speakers and open-source its software offers a potential solution for smart home owners.

Bose's Initial Decision: A Rocky Start

Bose's SoundTouch lineup of home theater speakers and soundbars were smart devices that used cloud-based features for music playback and multi-room listening. In October 2025, Bose announced it would discontinue cloud support for all SoundTouch products, effective February 2026. This decision was met with outrage from customers, who expressed their frustration on Reddit.

Bose's U-turn: A Win for Customers

Under pressure from customers, Bose changed its tune last week. The company extended the cloud support shutdown date to May 6, 2026, kept the SoundTouch app available for local control, and open-sourced the SoundTouch API for the community. This decision allows customers to continue using most of their speakers' functionality, and the open-source community can help them regain or even surpass the lost features.

The Importance of Open-sourcing for Smart Home Companies

Open-sourcing smart home products benefits everyone. Companies can safely shut down the cloud infrastructure powering their systems, freeing up resources for new product lines. Customers can continue to use most of their devices' functionality, and the open-source community can help them regain or even surpass the lost features. This approach is a stark contrast to how other companies have handled sunsetting older hardware, such as Google's decision to drop support for the first and second-generation Nest Learning Thermostat models.

Lessons for Indian Smart Home Companies

Companies in North East India and across India should take note of Bose's decision. When it's time to discontinue a product, following Bose's approach of providing users with as much local functionality as possible and open-sourcing the software is the best way forward. By doing so, companies can show their customers that they care about their needs and are willing to make changes to keep them happy.

A Brighter Future for Smart Home Owners

Bose's decision to open-source its SoundTouch software sets a positive precedent for the smart home industry. As more companies follow suit, smart home owners in North East India and across India can look forward to a future where their devices continue to work even after support ends.