Gemini Gaining Ground on ChatGPT: Implications for North East India
A recent report by digital data company Similarweb reveals an intriguing shift in the generative AI landscape, with Google's Gemini steadily gaining ground on its leading competitor, ChatGPT. This development has significant implications for the tech industry, including for users in North East India.
The Rising Tide of Gemini
According to Similarweb's analytics, Gemini has reached a 21.5% traffic share as of January 2, 2026, while ChatGPT holds 64.5%. This growth in Gemini's market share is a testament to Google's efforts to make its AI service more accessible. In 2025, Google made some paid features free, which likely contributed to the platform's increased popularity.
The Top Players in Generative AI
When it comes to generative AI, ChatGPT and Gemini are the frontrunners, accounting for approximately 86% of the traffic. The remaining 14% is distributed among DeepSeek, X's Grok, Perplexity, Claude, and Microsoft's Copilot.
The Slow and Steady Ascent of Gemini
Gemini's growth has been a gradual, yet consistent trend since 2025. According to Similarweb's timeline, Gemini's traffic share has risen from 5.7% a year ago to 18.2% in December 2025. This steady ascent suggests that Gemini is attracting more users, potentially due to its improved features and accessibility.
Implications for North East India and India at Large
As generative AI becomes more prevalent, it's essential for regions like North East India to stay informed about the latest developments. With Gemini gaining ground on ChatGPT, users in the region may soon have more options for AI-powered services. This competition could lead to improved features, lower prices, and increased accessibility, benefiting users across India.
Looking Ahead
The race between ChatGPT and Gemini is far from over. Both companies are continuously introducing new features and enhancements to attract and retain users. As this competition continues, we can expect to see further developments in the generative AI landscape, with potential benefits for users in North East India and beyond.