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Analysis: Clicks builds a BlackBerry-esque phone to fight smartphone distraction

Clicks Communicator: A Revolution in Communication for North East India

Introducing the Clicks Communicator: A Game-Changer in Communication

At the Consumer Electronics Show (CES) 2026, Clicks, a tech company, unveiled its first smartphone, the Communicator, and a versatile accessory, the Power Keyboard. This new device, with its unique features, is set to redefine how we use our devices, particularly in North East India and the broader Indian context.

A Communication-First Phone for Practical Use

The Clicks Communicator stands out with its primary focus on communication. It boasts a premium, tactile QWERTY keypad, making it an attractive option for those who prefer physical keys. The keypad also houses a clever fingerprint sensor embedded in the spacebar for instant unlocking.

The 4.03-inch AMOLED touchscreen above the keypad is designed for practical use, not for endless content scrolling. The unique Message Hub gathers all your conversations on one easy-to-manage home screen, and a customizable Signal LED shows you who is trying to contact you at a glance.

Modern Specs and Dual Identity

Despite its communication-first ethos, the Communicator doesn't skimp on modern specs. It offers a 50MP OIS main camera, a 24MP front camera, a 4,000mAh silicon-carbon battery with Qi2 wireless charging, and even a 3.5mm headphone jack. It supports 5G, NFC for payments, and offers 256GB of storage, expandable via MicroSD up to 2TB.

The fascinating twist is its dual identity. Clicks positions it as the perfect complement to a flagship iPhone or Galaxy phone, handling messaging and calls (with a second SIM) while you leave media consumption to your primary device. However, with full Android 16 and robust hardware, it's also a compelling, distraction-light primary phone in its own right.

The Power Keyboard: A Versatile Accessory

If carrying a second phone isn't for you, Clicks has another compelling accessory: the Power Keyboard. This device is a Bluetooth keyboard, a phone stand, and a 2,150 mAh backup battery all in one. It attaches magnetically to your iPhone (via MagSafe) or Android (via Qi2), providing 5W wireless charging while you type.

The Power Keyboard doesn't need to be physically attached to work; it pairs over Bluetooth and can switch between three saved devices, making it a single keyboard for your phone, tablet, and even your AppleTV or Vision Pro headset.

Implications for North East India and Beyond

The Clicks Communicator and Power Keyboard could significantly impact the way people in North East India communicate, particularly in professional settings where quick, efficient communication is crucial. The devices' focus on practicality and distraction-free use could make them popular choices for those seeking a balance between work and personal life.

In the broader Indian context, the devices could challenge the dominance of flagship smartphones in the market by offering a viable alternative for those seeking a more focused, communication-centric device.

Looking Forward

The Clicks Communicator and Power Keyboard are set to shake up the tech industry with their innovative design and unique features. Early bird pricing starts at $399 for the Communicator (rising to $499 after February 27), and the Power Keyboard is available for pre-order at an early bird price of $79, with the regular price at $109. Both are expected to be available later this year.